Master data management (MDM) provides a trusted view of master entities to help achieve customer centric objectives and business results. Without a clearly defined master data, the enterprise runs the risk of having multiple copies of data that are inconsistent with one another. Since there are disparate systems within the organization, providing a single source of truth is difficult. In case of merger/acquisition, each of the organizations will have its own master data and how to merge the two sets of data will be challenging .